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Beauty and Cosmetics 1550-1950 by Sarah Jane Downing was published this month by Shire Library.  Small and compact, as Shire publications tend to be, this wonderfully illustrated book describes the standards of beauty popular in each era, from 1550 when alabaster brows were highly prized, to the black eyebrows that were favored by 18th century women.  As with her best-selling Fashion in the Time of Jane Austen, Ms. Downing provides the reader with a comprehensive overview of the topic. She begins with the Tudor Court and ends with the delightful cosmetic advertisements of the first half of the 20th century.

Marriage à-la-mode: The Countess's Morning Levee, William Hogarth, c. 1745

Because my blog’s theme centers on the Georgian and Regency eras, I will confine much of my recap to those years.

A woman applying beauty patches, Boucher

Mirrors, once only possessed by the rich, became so popular in London in the mid-16th century that British manufacturers petitioned Parliament to ban foreign imports. The ritual of the dressing table became quite elaborate and ladies began to entertain guests as they prepared themselves for the day.

French mop gold boite a mouche patch box with brush, 1730. Images @ Etsy

Decorative patches covered skin blemishes and blotches, sometimes to such an extent that a face could be covered with a variety of dots, half-moon crescents, stars and even a coach and horses! The popularity of using patches began in the mid-17th century and did not wane until the end of the 18th century.

Woman with patches, pale skin and rouged cheeks. Thomas Gainsborough

Porcelain skin was highly prized and created with white lead-based skin cream. Blush was then applied to create a doll-like look. Cosmetics were created in a variety of ways. Here are the ingredients for one recipe for lead face powder that did not come from this book: several thin plates of lead, a big pot of vinegar, a bed of horse manure, water, perfume & tinting agent. Once can only guess how this concoction was put together and at its smell.

Marquise the Pompadour applying face powder with a brush. Boucher, 1758.

Ms. Downing describes in her book:

lead sheets were unrolled and beaten with battledores until all the flakes of white lead came off. These were gathered and ground into a very fine powder… p. 24

Gainsboroughs portrait of Grace Dalrymple Elliot in 1782 shows the craze for dark eyebrows.

For a while during the third quarter of the 18th century, dark eyebrows became all the rage. Lead-based cosmetics, used over time, caused hair-loss at the forehead and over the brows, resulting in a receding hair-line and a bare brow. For those who lost their eyebrows, it became the custom as early as 1703  to trap mice and use their fur for artificial eyebrows. Sadly, the glue did not always adhere well, and a lady could be caught with her brows out of kilter. This hilarious poem was written by Matthew Prior in 1718:

On little things, as sages write,

Depends our human joy or sorrow;

If we don’t catch a mouse to-night,

Alas! no eyebrows for to-morrow. – p.28

Aging beauties staved off the ravages of time with sponge fillers and rouge (sound familiar?), while many women risked poisonous side effects from using their deadly cosmetics. Maria, one of the Gunning sisters who went on to become Lady Coventry, was so addicted to her lead-based paints that she died in 1760 at the age of 27 knowing full well that she was at risk.

Maria, Countess of Coventry

The French Revolution swept away the widespread use of makeup, which was associated with the aristocracy. Defiantly, some aristocratic ladies went to their doom wearing a  full complement of make-up: pale skin, patches, rouged cheeks and rosy lips.

The more natural look of the regency woman. Note that the cheeks are still rouged.

Rousseau influenced the concept of nature and a more natural Romantic look took hold, aided by the blockade of cosmetics during the Napoleonic Wars. The death of many soldiers resulted in widespread melancholia and the affectation of a consumptive look. Ladies, nevertheless, were never far from their rouge pot.

Another Regency portrait with subtle makeup. The flower basket adds to the natural look.

As with all Shire books, Sarah Jane Downing’s trip through time provides us with brilliant insights, in this instance it is via cosmetics and how society viewed beauty in each era. By the 1950s, the success of a marriage was defined by how well a woman took care of herself. This included makeup. Beauty, as Ms. Downing wrote, “was switched from a pleasure to an obligation.”  Oh, my. I give the delightful Beauty and Cosmetics 1550-1950 four out of five Regency tea cups.


Product Details

Paperback: 64 pages
Publisher: Shire (February 21, 2012)
Language: English
ISBN-10: 0747808392
ISBN-13: 978-0747808398
Product Dimensions: 5.8 x 0.2 x 8.2 inches

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Contest Closed: Using a random number generator, the winner is Leslie Ann McCleod. Her quote was:

“Tell me if, when I returned to England in the year eight, with a few thousand pounds, and was posted into the Laconia, if I had then written to you, would you have answered my letter? would you, in short, have renewed the engagement then?”

“Would I!” was all her answer; but the accent was decisive enough. – Persuasion

Thank you all for participating!

Good news! You have an opportunity to win a copy of Fashion in the Time of Jane Austen! All you need to do is leave a comment with your favorite line from a Jane Austen novel. The line can come from any character and be on any topic. The winner will be announced two weeks from today on April 19th. One lucky person will be chosen using a random number creator. Those who live in Canada and the U.S. are eligible to enter the contest.

Read my review of the book

Format: Trade Paperback, 64 pages
Author: Sarah Jane Downing
Price: $12.95
ISBN: 978-0-7478-0767-4 (0-7478-0767-1)

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Ever since I learned that this book would be coming out in the spring, I couldn’t wait for its arrival. The title alone told me that it was tailor made to my interests. Slim and more a monograph than a book, Fashion in the Time of Jane Austen‘s 62 pages are jam-packed with information and images. Some of the material that author Sarah Jane Downing wrote about was familiar, but much of it was new. While I finished the book in two sittings, I know I will be using it frequently for future reference.

Until the Napoleonic Wars, France had influenced fashions in Britain and Europe. It was the custom of messengers known as les grandes couriers de la mode to deliver the latest French fashions to the great courts of Europe in person. Wearing designer creations, their costumes were analyzed from head to toe and then tried on and taken apart. Patterns were made from the resulting pieces. People who visited cities and returned home were plied with questions about the latest trends in fashions by those who stayed behind. Soon, fashion journals appeared showing images of fashions, home furnishings, and architectural plans, and new styles trickled down to even those who lived in the farthest reaches of England.

Walking gowns, 1796

The French Revolution marked a radical shift from the elegant, wide-skirted brocade gowns so prevalent for most of the 18th century to the streamlined, body-hugging, empire-waisted silhouettes of the Directoire Period that were inspired by classical antiquity. Wide hooped skirts were still worn for appearances at court, but gowns became simpler, narrower, and more vertical. In fact, the change in dress silhouettes was so dramatic that such a radical shift in style would not occur again until the flapper era and the jazz age over a century later.

Jane Austen’s books were written during the narrow time frame when empire dresses with their high waists, short sleeves and décolletté necklines reigned supreme in the fashion world. When long sleeves were introduced in evening dress, she wrote Cassandra:

I wear my gauze gown today long sleeves & all; I shall see how they succeed, but as yet I have no reason to suppose long sleeves are allowable. Mrs. Tilson has long sleeves too, & she assured me that they are worn in the evening by many. I was glad to hear this. – Jane Austen, 1814

1815 Long sleeved evening dress. Costume of the ladies of England 1810-1823.(NYPL Digital Collection)

Male attire also went through a dramatic change. Ruffles and ornate brocaded fabrics gave way to intricately folded neckcloths, simple shirts, stark jackets and leg-hugging breeches. The emphasis was on the neckcloths, but not the shirts, which were sewn by women, not tailors. Jane was known to be an excellent seamstress, and she wrote about completing a batch of shirts for her brother Charles: “[I] am to send his shirts by half dozens as they are finished; one set will go next week,” and “In Mansfield Park Fanny price works diligently to ensure that her brother’s linen is ready when he goes to sea.” – p 13.

1816 Riding Habit

There are so many other interesting tidbits of information that I won’t share in this review lest I spoil the reader’s pleasure. Fashion in the Time of Jane Austen discusses accessories, underwear, half dress, full dress, court dress and more. I wish a timeline had been included of when hems were raised and when they became decorative; precisely how the Napoleonic Wars affected fashion in both England and France and who influenced who and when; and when waists when up, then down, then up and down again. Another quibble I had was with the book’s cover, which John Pettie painted in 1887. With all the lush images and paintings available of regency misses and their chaperones and suitors, why choose a Victorian painting? The woman in this painting belongs so obviously to another age that I find her face a little creepy.

Be that as it may, I give this book three out of three regency fans and recommend it highly to all readers who are interested in Regency fashion and historical romance writers who are interested in precise details of dress.

More on the topic

Another excellent book about fashion is Penelope Byrd’s A Frivolous Distinction: Fashion and Needlework in the works of Jane Austen.

Regency Fashion History is an excellent site.

And Cathy Decker’s comprehensive site cannot be topped.

Order the book here.

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